Students at the University of Arkansas began referring to the commercial district of the West 400 block of Dickson Street as “Shulertown” in the early 1900s, in honor of alumnus Thomas Fred Shuler, who worked at the Frisco Drug store after graduation.
In 1920, the newspaper described Shulertown as being “composed of some fifty business houses and firms and is a complete little city in itself. There is a solid banking institution, several hotels, three excellent restaurants, several wholesale and large commercial houses, confectionaries, drug stores, clothing stores, many fine groceries and markets, hardware stores and other commercial institutions.”
In the 21st century, the name was revived for a food truck enclave at the eastern end of the 400 block on the north side of the intersection of Dickson and School Avenue.